Matt Shapo

When Spotify shut down Chartable in late 2024, it left a void in podcast attribution technology that the industry scrambled to fill. One year later, the dust has settled—and the new landscape looks dramatically different for podcasters, marketers, and advertisers.In this powerhouse session presented by The Podglomerate, you'll hear directly from Ilana Susnow (Head of Podcast Marketing and Audience Growth for Bloomberg Podcasts), Matt Shapo (Director of Digital Audio and Video at IAB), Cameron Hendrix (co-founder and CEO of Magellan AI), and Rebecca Dalby (VP of Demand at Triton Digital).

As we look towards the New Year, we’ve gathered some of the brightest minds in podcasting to reflect on a transformative year. From indie creators to network executives, our guests share their most humbling lessons, unexpected wins, and the moments that made them rethink everything. Plus, they reveal what’s keeping them up at night – and what’s getting them excited – as we head into 2025.

The Interactive Advertising Bureau (IAB) can be a confusing organization for the podcasting industry. They’re an influential player that many recognize by name, but it's often not clear to the everyday podcaster what they actually do. The IAB’s main objective is to develop and establish the ‘rules and regulations of podcasting’ – namely determining how we measure key metrics within the industry, such as 'what is a download'. The determinations that they make can have enormous trickle-down effects in the industry. In this episode I speak with the IAB Director of Audio and Video Matt Shapo, who walks me through the intricacies of the organization's mandates. Matt explains how the IAB’s rules get made, what their goals are for podcasting, and why everyone in the industry should care about what they do.To find more about the IAB’s role in podcasting, you can visit iab.com/podcasts. You can find Matt on LinkedIn. I’m on all the socials @JeffUmbro The Podglomerate offers pro…