rachael king

The podcast industry, like all media and entertainment, is undergoing a course correction, which is leading to companies doing “good” and not great. In this episode, I speak with Rachael King, CEO of Pod People. Rachael and I chat about podcast marketing strategies, team building advice, her latest predictions for the future, and why her first question to client has nothing to do with podcasts.

Is the podcast industry at the end of an era? The beginning of a new one? Or are we just seeing the natural ups and downs of a developing market? Today’s episode collects a panel of industry experts to weigh in on this discourse by taking a step back and looking at the entire podcast industry through its past, present, and future. The panel includes:Amrita Khalid, reporter at The Verge and writer at Hot Pod, one of the largest newsletters covering the audio industry.Alex Goldman, formerly a producer and co-host of Gimlet’s Reply All, now a freelancer spending a lot of time thinking and writing about the state of the industry.Rachael King, CEO and founder of Pod People, a full-service podcast production agency.