Amanda McLoughlin

2025 in Podcasting: A Year of Reckoning 2025 was a year of big shifts and even bigger headlines. We saw companies close, new ventures launch, and familiar players rebrand or pivot. Video podcasts continued to grow, bringing shows to streaming platforms, theaters, and even the Golden Globes stage. Revenue models evolved, AI loomed large, and creators explored new ways to connect with audiences, from premium content to live events and derivative IP. Despite all the change, the podcasting community remains vibrant, and many companies reported record revenues. Optimism is high, and opportunities for creators are abundant—whether you’re experimenting with video, exploring new formats, or building the next breakout show. Our guests had some thoughts of their own.

Amanda McLoughlin is the CEO of Multitude and co-host of the podcasts Spirits, Join the Party, and Attach Your Résumé. Amanda joins the podcast to discuss the keys to long-term podcast success, the importance of community, and her transition from being a YouTuber to a podcaster in 2015. She also highlights Multitude’s mission to support indie podcasters in ad sales, production services, and sustainable business practices. Amanda and I discuss the challenges and misconceptions with video content, essential skills that independent creators should have and the value of consistent content creation. Amanda also emphasizes the importance of creators understanding the financial system in podcasting, specifically through Spotify and YouTube.