Pete Birsinger

2025 in Podcasting: A Year of Reckoning2025 was a year of big shifts and even bigger headlines. We saw companies close, new ventures launch, and familiar players rebrand or pivot. Video podcasts continued to grow, bringing shows to streaming platforms, theaters, and even the Golden Globes stage. Revenue models evolved, AI loomed large, and creators explored new ways to connect with audiences, from premium content to live events and derivative IP.Despite all the change, the podcasting community remains vibrant, and many companies reported record revenues. Optimism is high, and opportunities for creators are abundant—whether you’re experimenting with video, exploring new formats, or building the next breakout show. Our guests had some thoughts of their own.

Podcast advertising is unique in the world of advertising. Impact can be challenging to gauge and Chartable, a leading product in this space, is sunsetting.To understand the world of ad performance and measurement now, I’m joined in this episode by Pete Birsinger, the founder and CEO of Podscribe, and Cameron Hendrix, founder and CEO of Magellan AI. Both companies measure how effective podcast ads are using prefix and pixel technology, allowing you to see how many people heard your podcast ad and how many purchased your product on a website. Pete, Cameron, and I discuss the effectiveness of podcast ads, and how Podscribe discovered a podcast download behavior issue resulting from an Apple iOS update.