Why Organizations Need a Different Podcast Strategy with Richard Fawal and Colin Cole

Richard Fawal is the Founder and CEO of Voxtopica, a podcast strategy firm focused on organizations whose success is measured by mission alignment and expansion rather than monetization. His recently developed Mission-Driven Podcast Framework argues that many podcast best practices were built for advertisers, creators, and media businesses—not nonprofits, universities, government agencies, associations, and other mission-first organizations.

Joining Richard is Colin Cole, Director of Policy, Outreach, and Communications at More Equitable Democracy, an organization whose work depends on communicating complex ideas to the public and engaging the right audiences.

Today’s conversation will cover:

• Richard’s six-phase framework for mission-driven podcasting.

• The importance of advancing a mission over maximizing monetization

• Why the same principles found in non-mission podcasts don’t always apply to shows that use podcasts as more than revenue generators

You can find Richard @fawal, as well as Colin @colin-cole, on LinkedIn.

I’m on all the socials @JeffUmbro

The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or looking to bring a popular show to the next level, we offer what you need.

To find more about The Podglomerate:

Website: https://podglomerate.com/about/

Email: listen@thepodglomerate.com.

Twitter: @podglomerate

Instagram: @podglomeratepods

LinkedIn: https://www.linkedin.com/company/podglomerate

Looking for more actionable podcast strategies after today’s episode? Check out The Podglomerate’s free resources:

How to Rebrand Your Podcast Without Losing Listeners

https://podglomerate.com/how-to-rebrand-podcast-without-losing-listeners/

How to Level Up Your Podcast Monetization Strategy

https://podglomerate.com/how-to-level-up-your-podcast-monetization-strategy/

Edit Smarter: Using Analytics to Shape Your Podcast

https://podglomerate.com/edit-smarter-using-analytics-to-shape-your-podcast/

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