Episodes
Oct. 25, 2023
HubSpot’s Jonathan Barshop on Podcast Growth and Doing Video Right
In 2021 HubSpot made a surprising move to acquire The Hustle, a newsletter along with the My First Million podcast. The Hustle and MFM eventually became the base of what today is the HubSpot Podcast Network, an audio unit within HubSpot aimed at funneling sales towards their other more lucrative pr…
Oct. 18, 2023
iHeartMedia’s Amber Smith on What is Ruby?
This year the podcasting giant iHeartMedia launched a new division called Ruby, which works exclusively to create and amplify podcasts for brands. To understand why iHeart made this move and what Ruby is up to, today I’m chatting with Ruby’s Director of Audience Development, Amber Smith.
Oct. 11, 2023
Media War & Peace’s Evan Shapiro on Podcasting in the Media Universe
Evan Shapiro writes the newsletter “Media War and Peace” where he maps out the state of the media industry using data visualization models. He’s also a professor at NYU and used to work in podcast and television development at IFC Sundance and NBC Universal’s Seeso.
Oct. 4, 2023
DCP Entertainment’s Chris Colbert on How Podcasting Can Move Past Lip Service
In 2017 after stints at SiriusXM and Audacy, Chris Colbert founded his own podcast agency, DCP Entertainment. DCP defines itself as a media platform for underrepresented voices, including people of color, women, the LGBTQ+ community, and other overlooked communities. Fast forward to today and DCP w…
Sept. 27, 2023
Alex Goldman, Amrita Khalid, and Rachael King on the Past, Present, and Future of the Podcast Industry
Is the podcast industry at the end of an era? The beginning of a new one? Or are we just seeing the natural ups and downs of a developing market? Today’s episode collects a panel of industry experts to weigh in on this discourse by taking a step back and looking at the entire podcast industry throu…
Sept. 20, 2023
From "Presidential" to "Field Trip" with the Washington Post's Lillian Cunningham
The Washington Post’s Lillian Cunningham produced, wrote, and hosted one of the Washington Post’s first podcasts: Presidential, a series about the history of the American presidents. Despite the show being Lillian and The Post’s first audio project, it was an immediate hit. Since then, Lillian has …
Sept. 13, 2023
Operationalizing All Things Comedy with Russell Weissman
In 2017 Russell Weissman joined All Things Comedy as an early employee, and was recently promoted to COO. He’s been a key figure in guiding the company’s growth. Today All Things Comedy is one of the largest podcast networks in the world, and by any measure can be considered a media company that sp…
Sept. 6, 2023
Building the IMDB of Podcasts with Podchaser's Bradley Davis
Back in 2017 Bradley Davis and a small team founded Podchaser, a company that has since become a leading database for podcast discovery – it’s widely been called the “IMDB of podcasting.”
Aug. 30, 2023
An Opportunity for Public Radio with NHPR's Rebecca Lavoie
Recently there’s been a lot of chatter around the public radio in podcasting discourse. Joining Jeff to break it all down is Rebecca Lavoie, Director of On-Demand Audio at New Hampshire Public Radio. Rebecca has been with NHPR for 10 years, but is also familiar with the commercial side of the indus…
Aug. 23, 2023
A New Kind of B2B Podcasting with Harry Morton
For many, “B2B podcasting” conjures up some bleak images: 45-minute pitches on a vaguely defined product, buzzword-filled conversations in an exec-filled Zoom call, or the dreaded infomercial-style podcast. Here to change that is today’s guest, Harry Morton. In 2017, Harry founded Lower Street Medi…
Aug. 16, 2023
Monetizing Audio: Ads, Subscriptions, and Audiobooks with Eric Barnett
While most podcasters rely on advertising to fund their operations, a successful strategy isn’t always guaranteed. In recent years many podcasters have tried to focus on alternative revenue streams, such as premium subscription feeds.
Aug. 9, 2023
What Do Podcast Hosting Companies Actually Do? with Sharon Taylor
The RSS feed is now a 20 year-old technology, and has remained largely static in that period – a simple way to distribute audio on the internet. But with constantly evolving methods of distribution, analytics, and monetization in the fragmented podcast ecosystem, it’s become increasingly difficult …
July 27, 2023
Introducing Podcast Perspectives
Podcast Perspectives helps you understand the ever-changing podcast industry. Hosted by Jeff Umbro, founder and CEO of The Podglomerate, a podcast services agency focused on production, audience growth, and monetization for some of the biggest podcasts in the world, this show speaks to leaders in t…